Why Northforce?

The older generation wanted to have flavour and colour

Athletes and active exercisers faced three problems in the early 2000s.

Problem 1:

The products on the market did not serve exercisers’ and athletes’ physiological needs. Traditionally, the content of products was based on inadequate knowledge of the nature of sports, and too much on consumers’ taste habits. For instance the good sugary taste and selling colour were considered more essential than the physiological effects of the products.

Problem 2:

It has been discovered in accurate and independent studies that small amounts of impurities or substances prohibited in competitive sports have been found in some of the nutritional supplements available on the market. Only very few manufacturers of nutritional supplements have been able to ensure the purity and origin of their products.

Problem 3:

It has been difficult for athletes to find hydration and recovery products customized according to their own event, development stage and training season. Several athletes and active exercisers may have used the very same product all year around without considering the physiological needs of the body during different types of training seasons.

Finnish precision products – made of pure ingredients - provide a solution

Northforce wanted to correct the situation and to develop safe and effective products based on athletes’ needs. A Finnish product development project was launched under the leadership of Mr Harri Hakkarainen, sports physician. The aim was to create pure and high-quality products made of domestic ingredients – without any compromises.

New generation hydration drinks

Severe fluid balance disorders constitute a problem to athletes and active exercisers. We have introduced a new drink composition to the markets, optimizing hydration.

Hydration drinks with a protein content for various types of circumstances and exercise loads
Recovery drinks promoting the recovery of the nerve-muscle system and the energy metabolism

New generation recovery drinks

Muscle tissue damages, depletion of carbohydrate reserves or the fatigue of the nerve-muscle system are factors limiting the ability to perform among both athletes and active exercisers. We have introduced a new recovery drink family, customized for three different exercise load types, to the markets:

Endurance – to recover from endurance type load
Speed & Skill – to recover from exercise loads demanding skill, speed and intensity
Strength – for the recovery of the muscle and support structures stressed in strength events and training sessions